January 24th 2026

25th ANNUAL CPBC POLAR PLUNGE

Though our 25th plunge was cancelled due to extreme cold and dangerous conditions at the beach, the numbers were still phenomenal:

• 859 crazy plunge participants who registered to jump into Lake Michigan

• >1,260 individual donors / donations

• >110 fundraising pages

• $101,000+ raised

All in all, with your help we were able to #DareToCare like never before, with new record fundraising to support this year's families!

Special thanks to:

• Our sponsors: FT Cares / Midwest Coast Brewing / Capital One / Celtic Utility / Taxman, Pollock, Murray & Bekkerman, LLC / Viking Bags

• Our day-of volunteers from OneBrick

• All our participants, fundraisers, donors, spectators, and plunge'rs!

AND, Be sure to check out the many photos / videos from the 2026 plunge:

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