What We Do

Since 2001, we've brought together a group of awesome people to do something a little crazy, a bit generous, and pretty darn chilly. More specifically, to take the plunge and wade/waddle/walk/run into the frigid waters of Lake Michigan in January.

What We've Achieved

  • We started with the goal of raising a little bit of money for someone in need, and we've continued to do that every year since.

  • We've organized 18 years of plunging.

  • We've had 17 fundraisers to support 30 families (+2-3 more this year in 2020!)

  • We've raised over $400,000 dollars.

  • From humble beginnings of 3 plunge-rs in 2002, we've had 3,000+ selfless crazies jump into the lake with us since, and we're honored to have such friends